maritime and business: the best couple lifestyle

As human wants and needs continue to grow and expand every single day, we began to look for more and more resources in order to satisfy them.

The society and the mere skills we have develop through different kinds of fields and related establishment as a major resources to our unlimited needs become little to our satisfaction.

Maritime profession is unique, despite the scary oceans, loneliness, risk, it is term” the best”  being paid to explore and travel the world is one out of million reasons behind its uniqueness, not to talk of thousands of dollars one earn every month, allowances, overtime and other incentives as case may be.

THE BUSINESS WORLD. buying and selling of goods and services to respective clients providing services online, digitally, manually , physically or whatever medium as the case may be happened to be one of the most yielding job that almost every individual engage in. Although dissatisfaction and  loss might be a factor but the profit maximization will be fair enough to satisfy ones needs. the best lifestyle you could ever  think of is combining this two together. want to know the reasons please..

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The start up: product / market fit

Many people have the misconception that they can growth hack their way to product/market fit.  Trying to do this is generally very frustrating, expensive and unsustainable.  And it is the leading cause of startup failure according to this very credible study.

So the basic premise of the question is likely incorrect.  For most businesses, growth hacking should be used to accelerate growth after they have achieved product/market fit. I lay out the milestones to startup success in this article, which outlines why it’s important to wait to scale the business.

One exception to this rule is if you have a network effect business. In other words, you require a critical mass of users to validate if you have product/market fit. Here’s a presentation that I did years ago to explain what you need to do for this type of business.

GROWTH HACKING IS FOR SMART MARKETERS

Startups live and die by their ability to drive customer acquisition growth.  Of course many startups are doomed to failure and can’t grow because they never reach product/market fit.  But even with product/market fit, traction is tough. Startups are under extreme resource constraints and need to figure out how to break through the noise to let their target customers know they have a superior solution for a critical problem.

Breaking through the noise is very difficult when well-entrenched companies have the resources to dominate traditional channels.  The best a startup can hope for in traditional channels is to siphon off a few early adopters that are always on the look out for the latest emerging solutions.

This resource-constrained desperation is exactly the scenario that Malcolm Gladwell suggests leads underdogs to extreme innovation.

Desperation Leads to Innovation

For meaningful growth, startups must completely change the rules of traditional channels or innovate outside of those growth channels.  They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas.  If they don’t figure it out quickly, they will go out of business.

Some people would just call this marketing.  I call it growth hacking.  And the best growth hacks take advantage of the unique opportunities available in a connected world where digital experiences can spread rapidly.  Since most growth ideas fail, it becomes critical to test a lot of them.  The faster you can hack together an idea, the sooner you can start testing it for some signs of life.

Growth hackers don’t have time to waste around a white board strategizing marketing plans.  They are desperately testing trying to find something that works.

It was in this face of desperation that I was part of the team that invented the first viral embeddable widget.  We were a lightly funded online game company in the mid 1990s competing against the number one advertiser on the entire Internet – Sony Online Games.  Not only did they spend more money on banners than anyone else, they blanketed their television assets with promotion.  You couldn’t watch Jeopardy or Wheel of Fortune on TV without knowing that they offered the game play experience online for cash prizes.  And those shows had massive audiences.